Luxembourg designer in Vogue talent award

Photo: Feyrouz Ashoura

(CS) International fashion magazine Vogue is looking for the next big couturier and young Luxembourg designer Feyrouz Ashoura is in the running, with an out-of-the-ordinary collection up for public vote online.

For the Young Vision Award, launched by Vogue in association with fashion label MUUSE, 400 designers were selected for the first round of online voting. The 50 most popular designers will move on to the next round, where fashion experts will take a closer look at the submitted designs.

Only 10 designers will be chosen before a final round of voting will decide the winner, who will get to design a collection which will be sponsored and presented by Vogue.

“It would be great if that would be the collection of a Luxembourger, no?” Feyrouz joked in an interview with the “Luxemburger Wort”.

A passion for fashion

The 24-year-old, of Luxembourg and Algerian origin, grew up in Luxembourg City where she attended the Lycée Aline Mayrisch. “I actually had nothing to do with fashion,” she said. “My strengths were more in the natural sciences.”

Feyrouz began sketching, but she did not start out with dresses, but anatomical drawings. “I stayed with the sciences.”

Eventually, she developed a passion for fashion and decided to pursue a career in design following an internship at the Esmod fashion school in Paris. “The experience was positive, especially because the teachers encouraged me to continue.”

After graduating from the Luxembourg lycée, Feyrouz was accepted for a three-year programme at the same fashion school in Paris, despite not being a fashion expert or knowing how to sew.

“I was a kind of antipod in that world, didn't read that kind of stuff and hardly knew any designers,” she said. The programme in Paris meant “learning what it means to create a piece of clothing from A to Z. I couldn't sew before and that was the top priority.”

From Paris to Tokyo and Dubai

During her time at Esmod, Feyrouz was able to study in Tokyo for one month, and, following an extravagant final collection at the school, she landed an internship with Dutch designer Iris van Herpen.

Soon afterwards, the budding designer moved to Dubai working at a concept store, discovering the sales side of the business. For the first anniversary of the store she was invited to design a collection, which saw Feyrouz included in a showroom for young designers in Dubai.

The showroom will present Feyrouz's own collection in September, and also provided the launch pad to take part in the Vogue competition.

“The fashion magazine is the number one, without a doubt,” she said. “If you win such a competition, it's like winning the lottery.”

If you want to support Feyrouz, you can take part in the voting until 1pm on August 26 here and find out more about Feyrouz on Facebook.

Reporting by Catherine Noyer