'Unicorner' puts Mumpreneurs on the Luxembourg map

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By Sarita Rao

Unicorner, a unique concept store in Luxembourg run by three successful female start-ups, celebrated its grand opening at 35 Rue de Beggen, on Saturday.

The opening included a demonstration of how Emel handcrafted shoes are made, a lucky balloon race with prizes, face painting, candy floss, and live music. A board game area and fun “selfie” corner were also on hand to entertain visitors. 

The store, which is open from Tuesday to Saturday, 10am to 6pm, brings together three businesses around the theme of home and family.

 “MintMouse” started by “Mumpreneurs” founder Angelique Supka provides advice and fitting for a child’s first walking shoes and other baby accessories. “The Party Ville”, founded by Nancy Wendt Garza offers event planning and sells party supplies and gifts, while “Cinnamon Home” from Gabriella Schaffer, showcases Scandinavian-style decoration items for family and kids’ rooms.

Grand Opening of the Unicorner concept store by mumpreneurs
Grand Opening of the Unicorner concept store by mumpreneurs
Photo: Steve Eastwood

Three unique corners represent each business

 “A lot of effort has been put into creating a cosy and inviting place where customers can spend time, interact and enjoy a cup of coffee,” said Angelique, who explained that “Uni” stands for “unique” with “corner” representing the corners of the premises dedicated to each business.

“As much as online sales and distribution can promote a business, having a physical premise allows you to interact directly with customers, something that is particularly important for fitting shoes, advising on room design, or planning a party,” she added.

The three women, who met via the “Mumpreneurs” network, said it took a year to prepare and set up the shop. Designed to promote business co-operation through shared space, it also allows the three entrepreneurs to share working hours.

“The most challenging task was to find an appropriate, well-located premise at a reasonable rent. Commercial contracts tend to last for a minimum of six years so this is a long-term commitment for us,” explained Angelique.

Grand Opening of the Unicorner concept store by mumpreneurs
Grand Opening of the Unicorner concept store by mumpreneurs
Photo: Steve Eastwood

Pop-up corner and workshops

In support of their fellow entrepreneurs the trio have established a “pop-up” corner which can be rented to showcase products and services. They have also made the shop available for small-scale events including a recent painting party run by IKRI8 Art Atelier, and they act as a pick-up point for online cloth nappy and feminine hygiene retailer,

“We have an open mind towards partnerships, and want to explore ways we can help local businesses grow together with us,” said Angelique.

Mumpreneurs Luxembourg asbl currently has 676 members, and Angelique believes that Unicorner would not have been possible without the group’s support.

“As hard as it is to start and run a business whilst juggling motherhood and family life, this community has made all the difference,” she concluded.

“I’m really inspired by this place. I love the hand-made games. It’s just around the corner from where I live, so I’ll be here a lot,” said customer Noha Bayoumi.

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